Determinasi Minat Investasi Menggunakan Platform Exchange: Peran Literasi Keuangan dan Perceived Risk

Abstract

This study analyzes the influence of financial literacy and perceived risk on investment interest of Economics Education students on exchange platforms. This study uses a quantitative approach with a survey method. The research sample consisted of 163 respondents determined through proportional stratified random sampling technique. Data collection was conducted using a questionnaire, while data analysis used multiple linear regression with the Weighted Least Squares (WLS) approach to meet the prerequisite test. The test results show that financial literacy has a positive and significant influence on the interest in using exchange platforms as an investment tool with a t-value of 9.484 and a significance of 0.000. Meanwhile, perceived risk has a negative effect on investment interest with a t-value of -2.600 and a significance of 0.010. When viewed from the simultaneous test, perceived risk and financial literacy have a significant effect on the interest in using exchange platforms as a tool for investment with an F of 247.075 and a coefficient of determination (R²) of 0.755. This indicates that financial literacy is the most influential factor in increasing investment interest in students, while risk perception is a inhibiting factor. This research provides important implications for strengthening digital financial literacy and managing risk perceptions to increase student participation in exchange-based platform investments.