Soft Skill Customer Care dan Literasi Bisnis Digital sebagai Prediktor Kesiapan Kerja

Lidia Oktapiatun Nisa, Sri Hardianti Sartika, Rendra Gumilar

Abstract


This study aims to determine the effect of customer care soft skills and digital business literacy on students' job readiness. This study uses a quantitative approach with a survey method and an explanatory research design to examine the causal relationship between variables. The population in this study were all 139 students of grade XI in Online Business and Marketing Expertise at SMK Negeri 1 Tasikmalaya in the 2025/2026 academic year. Data analysis was conducted using multiple linear regression analysis with the help of the SPSS program, and supported by analysis prerequisite tests including normality, linearity, multicollinearity, and heteroscedasticity tests. The results show that customer care soft skills have a positive and significant effect on students' job readiness. Digital business literacy also has a positive and significant effect on job readiness. Simultaneously, customer care soft skills and digital business literacy have a significant effect on students' job readiness. These findings confirm that strengthening soft skills and digital literacy are important factors in improving the job readiness of vocational high school students.

Keywords


Soft Skill Customer Care, Digital Business Literacy, Work Readiness.

Full Text:

PDF

References


Basir, N. M., Zubairi, Y. Z., Jani, R., & Wahab, D. A. (2022). Soft skills and graduate employability: Evidence from Malaysian tracer study. International Journal of Academic Research in Business and Social Sciences, 30(4), 1975–1989.

Bedoya-Guerrero, A., Basantes-Andrade, A., Rosales, F. O., & Naranjo-Toro, M. (2024). Soft skills and employability of online graduate students. Education Sciences.

Đorđević, B., Milanović Zbiljić, S., & Radosavljević, M. (2025). Impact of digital skills on employability: Cross-sectional analysis. Economies, 13(7). https://doi.org/10.3390/economies13070196

Gerasimova, I., & Oblova, I. (2025). Sustainable development of soft skills with the purpose of enhancing the employability of engineering students.

Khatri, P. (2022). Employability in the digital age.

Kholifah, N., Nurtanto, M., Lukad, V., Sutrisno, P., Wachid, N., Majid, A., Subakti, H., Wit, R., & Achmadi, A. (2025). Unlocking workforce readiness through digital employability skills in vocational education graduates: A PLS-SEM analysis based on human capital theory. Social Sciences & Humanities Open, 11(1), 101625. https://doi.org/10.1016/j.ssaho.2025.101625

Makhachashvili, R., & Semenist, I. (2026). Digital competencies and soft skills for final qualification assessment: Case study of students of foreign languages programs in India. https://doi.org/10.1145/3473141.3473222

Mui, D., Kee, H., Anwar, A., Gwee, S. L., & Ijaz, M. F. (2023). Impact of acquisition of digital skills on perceived employability of youth: Mediating role of course quality.

Ng, C. P., Wong, L. C., Dada, M., & Song, B. L. (2024). Demand for digital skills, skill gaps and graduate employability: Evidence from employers in Malaysia. F1000Research.

Nugraha, M. R., Qurniawati, D., & Widiyatmo, T. (2025). Pengaruh kemampuan literasi digital dan pengalaman praktik kerja industri terhadap kesiapan kerja siswa pada sekolah menengah kejuruan negeri di Jakarta. Jurnal Pendidikan, 9, 32473–32480.

Polednov, J., & Molnár, I. (2023). Soft skills and their importance in the labour market. Heliyon, 9. https://doi.org/10.1016/j.heliyon.2023.e18670

Purnama, S. I., Dyah, C., Indrawati, S., & Akbarini, N. R. (2024). Pengaruh digital literacy dan self efficacy terhadap kesiapan kerja siswa SMK Negeri 1 Sukoharjo. Jurnal Informasi dan Komunikasi Administrasi Perkantoran, 8(1), 65. https://doi.org/10.20961/jikap.v8i1.7569

Puspitasari, R., Putri, E., & Widyastuti, A. (2025). Pengaruh literasi digital terhadap kesiapan kerja di SMK Sandikta Bekasi. Arus Jurnal Psikologi dan Pendidikan (AJPP), 4(3).

Ratuela, Y., Nelwan, O., & Lumintang, G. (2022). Pengaruh hard skill, soft skill dan efikasi diri terhadap kesiapan kerja pada mahasiswa akhir jurusan manajemen FEB UNSRAT Manado. Jurnal EMBA, 10(1), 172–183.

Schislyaeva, E. R., & Saychenko, O. A. (2022). Labor market soft skills in the context of digitalization of the economy. Social Sciences, 11(3). https://doi.org/10.3390/socsci11030091

Syari, P. (2024). Analisis kesiapan kerja mahasiswa di era digital. Jurnal Ekonomika, 13(1), 130–142.

Lidia Oktapiatun Nisa, Sri Hardianti Sartika, & Rendra Gumilar, Soft Skill Customer Care dan Literasi

Bisnis Digital sebagai Prediktor Kesiapan Kerja

Syawalia, S. A., Sumiati, A., & Nurmalasari, D. (2025). Pengaruh employability skills dan self-efficacy terhadap kesiapan kerja siswa SMK Negeri 3 Ambon. JIIP – Jurnal Ilmiah Ilmu Pendidikan, 8(6), 5696–5705. https://doi.org/10.54371/jiip.v8i6.8028

Tri Soni, S. (2023). Pengaruh praktik kerja industri dan soft skill terhadap kesiapan memasuki dunia kerja siswa SMKN 2 Kecamatan Guguak Kabupaten Lima Puluh Kota. Industrial Work Practice, 7(3), 25352–25358.

Tsiligiris, V., & Bowyer, D. (2021). Exploring the impact of 4IR on skills and personal qualities for future accountants: A proposed conceptual framework for university accounting education. Accounting Education. https://doi.org/10.1080/09639284.2021.1938616

Vázquez, A., Anaïs, R., Carrillo, Q., & García, J. (2025). Soft skills and the corporate social dimension: The perspective of university graduate employers. Educational Research for Policy and Practice, 24(3), 361–389. https://doi.org/10.1007/s10671-025-09395-w

Wolstencroft, P. (2025). Are graduates digitally unprepared? A digital technology gap analysis from alumni and employer’s perspectives. Journal of Computer Assisted Learning. https://doi.org/10.1111/jcal.70046

Xu, L., Zhang, W., Philbin, S. P., & Guo, B. H. W. (2022). Assessing the impact of digital education and the role of the big data analytics course to enhance the skills and employability of engineering students. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.974574




DOI: http://dx.doi.org/10.33087/sjee.v10i1.324

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

SJEE (Scientific Journals of Economic Education)
Publisher: Program Studi Pendidikan Ekonomi, FKIP Universitas Batanghari
Jl. Slamet Ryadi, Broni-Jambi, Kodepos: 36122, email: sjee.unbari@gmail.com